Eco-friendly Flip-Flops

Yet another Search Engine Optimisation article in the mainstream press. This time in the Guardian - nothing new here. The black hat SEO tactics in the article are tactics that the big search engines already know how to handle. The amazing sucess of the spoof site optimised for the words eco-friendly flip flops is not that amazing really. If you search Google on eco-friendly flip flops you come up with 16,800 hits. These are web pages containing the words eco-friendly AND flip AND flops somewhere on the page.

If on the other hand you search on the precise phrase "eco-friendly flip flops" you get 20 hits and a good number of these are relating to the original article. These are web pages containing the exact phrase and as noboby would be mad enough to promote such a product it is not surprising that it proved realitively easy get to number one position. Especially if you can generate a couple of quality links from Unlimited Guardian to help you along the way.

There's only one effective way to get to the top of the search engines and stay there and that's by hard work building a site with lots of useful content rich in information that your target customers want to read. And if your site has value quality websites will link to you and you get into a virtuous circle. Thats how you get to the top of Google.