Google and Jaggers Aftermath

Came across this article in ZillionBits which discusses some of the implications of the recent update to the Google Search Algorithim which took place somewhere between September 22 and November 17, 2005, which shook up the search engine optimization (SEO) community and millïons of website rankings. The update has been named Jagger and is apparently finished.

We are advising all our clients at www.ju2.com to chase backlinks from WebPages that are semantically related to their keywords especially from sites with .edu or .org suffixes. Outbound links should be embedded in text using keyword rich anchor text. We are also actively encouraging clients to write articles and get them published online as well as getting them to regularly update thier site content to keep it fresh and useful to their users. Out go reciprocal links or involvement in linking schemes such as Link Vault or link co-ops and be aware of increasing link popularity too quickly as this can negatively effect rankings. Reciprocal link trades will hurt your rankings particularly when you link to sites that are considered ‘bad neighborhoods’ by Google, such as link farms or sites that are banned by Google