Eurostar Set Up A Marketing Blog

This link Voice of a City Paris takes you to Eurostar's new marketing blog. Its a rare example of a company using a blog as a marketing tool. Seems to be only for Paris at the moment but clearly London will be next. We've not had much time to read it yet but it looks to be well populated. It would be fascinating to find out what bsuiness objectives they are trying to acheive. Also interesting to see the effect it has on backlinks etc - will keep you posted.

Want to learn more about using blogs as a part of you web strategy talk to us at www.ju2.com