Find Products for Your Customers Not the Other Way Around!!! - Seth Godin speaks at Google - Google Video

Seth Godin is the author of six bestsellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. His newest book, All Marketers are Liars, has already made the Amazon Top 100. Watch this video of Seth talking to the people at Google.

"All Marketers are Liars" - Seth Godin speaks at Google - Google Video

Its packed full of good ideas on online and offline marketing and talks about how to give your customers somethimg remarkable to talk about. For me the presentation is summed up in the phrase "Find products for you customers not customers for your products"