Pay Per Click Adopted by 80 Percent of Advertisers

For the full report go to Center for Media Research but the top line is that pay per click is the fastest growing advertising sector growing 26% in the last year. Print spending grew by 3.3% and TV/Radio 2.4% both losing share. Pay per click is now used by 80% of advertisers, a massive adoption rate not broadly acknowledged. Its expected that this figure will be 90% by 2008. Google is generally though to be more effective than Yahoo! & MSN

Total online marketing spending will grow by 19% in 2006, 8 times TV/Radio and 6 times Print. Blog marketing spending is still small accounting for less than 2% of online budget but is expected to grow 43% next year.

According to Outsells Advertising Tracking database the breakdown in marketing spend in 2005 looked like this: Print Media 29.2%, Events 22.7%, Online 16.2% and TV& Radio 31.9%.

Jim Williams www.ju2.com