Yahoo! Search Marketing Go For CTR Model!

We read rumours that Yahoo! Search Marketing formerly Overture are testing a new algorithm that ranks PPC ads based on CTR and max CPC similar to Google AdWords. Up till now Yahoo! have ranked ads by bid with the highest bidder getting the top spot. Google operates a much more sophisticated model where the ad placement is ranked by CTR, Ad Relevance and max CPC. Watch this space. Yahoo! PPC could be about to get much more interesting

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