Getting a Piece of the Podcast Pie

Getting a Piece of the Podcast Pie: " Podcasting and blogging have proven to be explosive phenomena. Last year 'podcast' was declared word of the year by the New Oxford American Dictionary -- having only been coined in 2004. Consumer interest is huge; comedian Ricky Gervais recently beat his own record for the most downloaded podcast, with an average 261,670 downloads per episode. With Microsoft confirming that it intends to roll out an MP3 device to rival Apple's iPod under the brand name 'Zune,' the market is undoubtedly set to grow.