Google, Yahoo, Microsoft, Ask.com & LookSmart Team to Fight Click Fraud

Google, Yahoo, Microsoft, Ask.com & LookSmart Team to Fight Click Fraud: "Google, Yahoo, MSN, Ask.com & LookSmart Team to Fight Click Fraud The top search engines are teaming up with the Interactive Advertising Bureau (IAB) and the Media Rating Council in what may become a major effort to combat click fraud. Following a landmark click fraud class action suit against Google, search engines Google, Yahoo, MSN/Live.com, Ask.com & LookSmart are making the effort to stop or control the spread of fraudulent clicking on sponsored link advertisements. The Click Measurement Working Group's mission is to establish guidelines for what constitutes valid clicks and invalid clicks on ads. Guidelines can help the industry measure how prevalent click fraud really is. Third-parties who sell click-fraud combatting services to advertisers claim that click fraud rates are as high as 30 percent.