Google Analytics Challenged to Stay Unbiased

Here's the first of a series of articles in E Commerce Times on Web Analytics E-Commerce News: E-Marketing : Google Analytics Challenged to Stay Unbiased The article contains background on the Web Analytics marketplace and on Google Analytics.

For more information on Web Analytics visit http://www.ju2.com/web_analytics.html

Web Analytics: Client-Side, Server-Side or Hosted?

Here's one of a series of articles in E-Commerce Times on Web Analytics E-Commerce News: E-Marketing : Web Analytics: Client-Side, Server-Side or Hosted?. This article discusses the pros and cons of various ways of setting up data collection. At www.ju2.com we offer clients the choice of Client-Side, Hosted and Server-Side data collection. For more information visit www.ju2.com/web_analytics.html

Eurostar Set Up A Marketing Blog

This link Voice of a City Paris takes you to Eurostar's new marketing blog. Its a rare example of a company using a blog as a marketing tool. Seems to be only for Paris at the moment but clearly London will be next. We've not had much time to read it yet but it looks to be well populated. It would be fascinating to find out what bsuiness objectives they are trying to acheive. Also interesting to see the effect it has on backlinks etc - will keep you posted.

Want to learn more about using blogs as a part of you web strategy talk to us at www.ju2.com

Find Products for Your Customers Not the Other Way Around!!! - Seth Godin speaks at Google - Google Video

Seth Godin is the author of six bestsellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. His newest book, All Marketers are Liars, has already made the Amazon Top 100. Watch this video of Seth talking to the people at Google.

"All Marketers are Liars" - Seth Godin speaks at Google - Google Video

Its packed full of good ideas on online and offline marketing and talks about how to give your customers somethimg remarkable to talk about. For me the presentation is summed up in the phrase "Find products for you customers not customers for your products"