Yahoo! Search Marketing Go For CTR Model!

We read rumours that Yahoo! Search Marketing formerly Overture are testing a new algorithm that ranks PPC ads based on CTR and max CPC similar to Google AdWords. Up till now Yahoo! have ranked ads by bid with the highest bidder getting the top spot. Google operates a much more sophisticated model where the ad placement is ranked by CTR, Ad Relevance and max CPC. Watch this space. Yahoo! PPC could be about to get much more interesting

For more info on possible implications to your ad campaigns contact us at www.ju2.com

Is this the Future of Online Advertising?

Forget Banners, Half Banners, Skyscapers etc check out what could be the next big thing in online advertising from Rovion's inPerson technology . This isn't the first ad technology to live outside the box. In many ways, inPerson is similar to floating ads, which have wooed advertisers for years. The difference lies in the way inPerson is typically used. Advertisers who employ spokespeople or recognizable characters can use inPerson to better interact with their target audience and appear more true to life. Great for emplying those fantastic calls to action.