Friday, August 04, 2006

Billy Bragg 1 - Rupert Murdoch 0

Thanks to the people at Outlaw.com for giving an excuse for posting a story about Billy Bragg who has forced MySpace to change its terms and conditions. The site is owned by owned by Rupert Murdoch's News Corporation and changed its terms after lobbying by Bragg.
"With respect to the guys at MySpace I have to accept that within a week of me writing a letter to Music Week they had complied with my suggestion to change their terms and conditions, so more power to them, I respect that," Billy told OUT-LAW. "I think MySpace acted in the spirit of the internet." He has been campaigning for MySpace to change its terms and conditions, which seemed to give rights to music posted there to the Murdoch-backed company. Late last week the site did change its rules to reflect Bragg's wishes.

Thursday, August 03, 2006

Google, Yahoo, Microsoft, Ask.com & LookSmart Team to Fight Click Fraud

Google, Yahoo, Microsoft, Ask.com & LookSmart Team to Fight Click Fraud: "Google, Yahoo, MSN, Ask.com & LookSmart Team to Fight Click Fraud The top search engines are teaming up with the Interactive Advertising Bureau (IAB) and the Media Rating Council in what may become a major effort to combat click fraud. Following a landmark click fraud class action suit against Google, search engines Google, Yahoo, MSN/Live.com, Ask.com & LookSmart are making the effort to stop or control the spread of fraudulent clicking on sponsored link advertisements. The Click Measurement Working Group's mission is to establish guidelines for what constitutes valid clicks and invalid clicks on ads. Guidelines can help the industry measure how prevalent click fraud really is. Third-parties who sell click-fraud combatting services to advertisers claim that click fraud rates are as high as 30 percent.
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