The Search Engine's Love Affair With Blogs

Here's a post from Juan Tornoe on GrokdotCom which says everything I have recently been trying to say about blogs and SEO.

You’ve heard it time and time again: "Search engines love blogs." You’ve read in one too many places that your website should include a blog in order to get better positioning in search engine results.

It's not as simple as some may lead you to believe.

First, there's the issue of relevance. A blog won’t magically give you a top ranking position on Google, Yahoo! or the like. The content your blog has, the frequency with which such content is being updated, and the amount of relevant incoming links to your site are some of the factors that will make-or-break the effectiveness of your weblog.

Don’t add a blog to your site if you're not willing to consistently invest time and effort. An outdated blog will reflect the opposite image of whatever it is you want potential customers to know about your company.

Some bloggers are a bit obsessive-compulsive when it comes to “keeping it fresh." No, you don’t need to add 10+ posts per day; what you need is consistency and relevance. You can update your blog daily, weekly, bi-weekly or even monthly, but you need to do it on a regular basis.

Full article here