Become a Social Media Marketing Maestro

I recently came across this site flogging an ebook on "How to Become a Socal Media Marketing Maestro". The eBook costs $29 but you can take a look a good number of sample chapters which seem include plenty of valuable tips. I'll review the eBook once I have had chance to read it properly."This is the website for the ebook, Getting to First Base: A Social Media Marketing Playbook. If you’re a marketer in a company, agency or small business, this book will tell you how to market products and services through social media channels like blogs, podcasts and Facebook." See full article

The Search Engine's Love Affair With Blogs

Here's a post from Juan Tornoe on GrokdotCom which says everything I have recently been trying to say about blogs and SEO.

You’ve heard it time and time again: "Search engines love blogs." You’ve read in one too many places that your website should include a blog in order to get better positioning in search engine results.

It's not as simple as some may lead you to believe.

First, there's the issue of relevance. A blog won’t magically give you a top ranking position on Google, Yahoo! or the like. The content your blog has, the frequency with which such content is being updated, and the amount of relevant incoming links to your site are some of the factors that will make-or-break the effectiveness of your weblog.

Don’t add a blog to your site if you're not willing to consistently invest time and effort. An outdated blog will reflect the opposite image of whatever it is you want potential customers to know about your company.

Some bloggers are a bit obsessive-compulsive when it comes to “keeping it fresh." No, you don’t need to add 10+ posts per day; what you need is consistency and relevance. You can update your blog daily, weekly, bi-weekly or even monthly, but you need to do it on a regular basis.

Full article here

AOL Says Goodbye to Netscape Navigator

Netscape Navigator, once the dominant Web browser back in the 1990s, will no longer be supported as of February 1, 2008. In a posting to Netscape’s blog, Tom Drapeau writes:

“While internal groups within AOL have invested a great deal of time and energy in attempting to revive Netscape Navigator, these efforts have not been successful in gaining market share from Microsoft’s Internet Explorer. Recently, support for the Netscape browser has been limited to a handful of engineers tasked with creating a skinned version of Firefox with a few extensions.
AOL’s focus on transitioning to an ad-supported web business leaves little room for the size of investment needed to get the Netscape browser to a point many of its fans expect it to be.”

AOL originally acquired Netscape for $4.2 billion in November 1998, a landmark event in the first Web boom. For an interesting glimpse back in time, check out CNET’s original coverage of the deal.

See full article in Mashable

55 SEO Interview Questions

Here's some weekend SEO reading for from Marios Alexandrou's All Things SEM blog:

55 questions you should ask any SEO company you are thinking of hiring. Questions covering:

• Technical and Tactics Aspects of SEO
• Web Analytics
• Industry Involvement

and some other open ended questions that will give you a better idea whether your company really cuts it in SEO.

Full article