Become a Social Media Marketing Maestro

I recently came across this site flogging an ebook on "How to Become a Socal Media Marketing Maestro". The eBook costs $29 but you can take a look a good number of sample chapters which seem include plenty of valuable tips. I'll review the eBook once I have had chance to read it properly."This is the website for the ebook, Getting to First Base: A Social Media Marketing Playbook. If you’re a marketer in a company, agency or small business, this book will tell you how to market products and services through social media channels like blogs, podcasts and Facebook." See full article

Social Networking Making or Breaking Company Reputations

I read this thought provoking article on the power of social networking at E-Commerce News

"You've heard the hype about viral, homemade TV ads on YouTube . You've read scathing peer-to-peer product reviews on blogs. You've seen brands evangelized or slammed by teens and twentysomethings on social-networking sites.

On Aug. 8, for example, Wal-Mart Stores (NYSE: WMT) launched the Roommate Style Match group on Facebook; 1,000 members joined. The idea was to market dorm furnishings to college-age audiences, but several hundred vehement comments surfaced about Wal-Mart's labor practices, hijacking the brand's message."

While in the UK HSBC has been forced to back down on student overdraft fees after a campaign on the social networking site Facebook.com. More than 5,000 students got the bank to reverse its decision to stop free overdrafts for graduates after joining Facebook's Stop the Great HSBC Rip-Off!!! group. Read more...

Companies beware!!!

Facebook Working on an Ad Plan

From The Wall Street Journal

Facebook Inc. will unveil an ad system in the autumn that will let marketers target users based on the information they reveal on the social-networking web site about themselves. Eventually, the system will allow the company to predict what products and services users might be interested in even before they mention an area. Read more ....