Google TV Ads

Have I been sleeping at the wheel? While looking around our Google Analytics Account I stumbled on Google TV Ads

Amazing service and it was the obvious place for Google to go next and I am guessing a great way for the TV companies to fill remnant TV ad spots. Google TV Ads allows you to use all the targeting (region, demographic, TV network, prgrammes, dayparting) thats standard on AdWords but for TV. Not sur eif the service is available in the UK yet however.

You upload you're TV ad there and then. If you don't have an Ad you can search through recommended agencies that will create one for you.

Ads are charged by 1000 impressions (cpm) and you can set your daily budget as with AdWords. As you would expect everything is measureable and TV ads integrates directly with Google Analytics so you expert web analysts out there will have plenty of data to campare with other campaigns.

There's loads more information on the Google Lets Take It Offline blog When we've recovered from the Christmas break we'll get back to you with more information on this new potential marketing strategy.

Become a Social Media Marketing Maestro

I recently came across this site flogging an ebook on "How to Become a Socal Media Marketing Maestro". The eBook costs $29 but you can take a look a good number of sample chapters which seem include plenty of valuable tips. I'll review the eBook once I have had chance to read it properly."This is the website for the ebook, Getting to First Base: A Social Media Marketing Playbook. If you’re a marketer in a company, agency or small business, this book will tell you how to market products and services through social media channels like blogs, podcasts and Facebook." See full article

Facebook Working on an Ad Plan

From The Wall Street Journal

Facebook Inc. will unveil an ad system in the autumn that will let marketers target users based on the information they reveal on the social-networking web site about themselves. Eventually, the system will allow the company to predict what products and services users might be interested in even before they mention an area. Read more ....